By  on October 27, 2017

Consumers searching jackets on The RealReal can easily find a Stella McCartney jacket for $295 — marked down from an estimated retail price point of $1,155.

While impressive markdowns may initially lure consumers, data science and technology are instrumental tools in maintaining loyalty. The RealReal and other e-commerce marketplaces have manifested a sweet spot to appeal to deal-savvy consumers — particularly the ever-coveted Millennial set — with easy to search, even easier to buy and seamless omnichannel integrations. And while traditional retailers and established brands stumble through the industry’s digitization, these elevated online shopping sites have devised platforms and correlating strategies to thrive in a shrinking field.

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