Online growth rates this holiday season have stayed in double digits.
According to an update on online purchasing activity from Reston, Va.-based digital research group ComScore Inc., e-commerce purchases between Nov. 1 and Dec. 10 totaled $29.26 billion, 12.9 percent above the $25.91 billion sold during the comparable days last year.
Sales on Green Monday, Dec. 10, were up 12.5 percent to $1.28 billion from $1.13 billion, making it the third heaviest day for online buying for the season to date, behind only Cyber Monday, Nov. 26, at $1.47 billion, and Tuesday, Dec. 4, at $1.36 billion.
Last year, Green Monday sales rose 18.8 percent, breaking through the $1 billion barrier from $954 million in 2010.
At first used to refer to the strongest day of online selling in the month of December, Green Monday is now the second Monday in December and, as in 2011, trails both Cyber Monday and the preceding Tuesday.
“While Green Monday remains a very important day for the season, as consumers have gained confidence with on-time shipment delivery, there is perhaps less urgency than there once was to make those final purchases at least two weeks in advance of Christmas Day,” said Gian Fulgoni, chairman of ComScore. “What we’ve seen over the past few years is a tendency for heavy spending to continue late into the week of Green Monday and right up until Free Shipping Day, which this year falls on Dec. 17.”
Free Shipping Day generally is the last day that consumers can avail themselves with free shipping privileges from online retailers and still be guaranteed delivery by Christmas Eve.
ComScore reported that gains on Green Monday were driven by a 10.7 percent increase in transactions, to 15.9 million; a 6.6 percent rise in spending per buyer, to $140.95, and a 5.5 percent increase in the number of buyers, to 9 million. Transactions per buyer rose 4.8 percent, to 1.76, while spending per transaction ticked up 1.6 percent, to $80.11.
While somewhat slower than growth in recent years, online sales have continued to outperform overall retail sales by a wide margin — more than four times the 3 percent gains being registered by many stores. They’ve also been a major contributor, in many cases the largest, to sales gains among brick-and-mortar retailers.
Although ComScore doesn’t report precise sales numbers for product classifications, it does provide percentage gains, for the season to date, for categories that have outperformed overall spending patterns. So far this year, sales gains have been led by digital content and subscriptions, up 22 percent; toys, up 18 percent; video game consoles and accessories and consumer electronics, both up 15 percent, and computer hardware, up 14 percent.
Apparel and accessories and health-beauty products failed to qualify. ComScore noted that consumer electronics purchases are being led by sales of smartphones, themselves a principal component of increased online buying activity.
The data for the results so far this season imply that online sales for the period spanning Dec. 3 and Dec. 10 rose 9.1 percent, to $7.91 billion, from $7.25 billion in 2011.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye