LONDON — Opening Ceremony will plant its first flag in Europe, with a pop-up shop set to open just before the 2012 Olympics in Covent Garden here and a permanent unit set for the fall.

This story first appeared in the April 24, 2012 issue of WWD. Subscribe Today.

An announcement is expected later this week.

The 3,000-square-foot temporary store at 31-32 King Street will open shortly before the Games begin in late July. The pop-up will close in the fall and be replaced by a larger store at 35 King Street.

“Bringing Opening Ceremony to Covent Garden is an important next step in the growth of our company,” Humberto Leon and Carol Lim, co-founders of the retailer, told WWD.


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“In the last 10 years since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo, but we have had our hearts set on London since the beginning. Covent Garden is an historic, global shopping destination and we’re looking forward to what Opening Ceremony will add to its exciting future.”

Opening Ceremony London will stock the retailer’s own ready-to-wear and accessories; collections from designers including Kenzo, Maison Michel, Toga and Rodarte, as well collaborations, including the debut of Adidas x Opening Ceremony.

Special products to mark the Games have been developed exclusively for Opening Ceremony London by brands including Proenza Schouler, Chloë Sevigny for Opening Ceremony, Norma Kamali, Band of Outsiders, Delfina Delettrez, Christopher Shannon, Pamela Love, Kitsuné, Sunspel and Patrik Ervell.

The retailer is also collaborating with Topshop, which has created an exclusive, sport-inspired collection that will launch in conjunction with the July opening and later expand to Topshop stores.

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