By  on July 1, 2016

Two American firms participating in Viva Technology Paris believe that luxury firms are finally embracing technology.

Orchard Mile and Swoonery are two of nine American firms selected to give five-minute presentations at the three-day fair that opened Thursday. The event, which counts the LVMH group as a partner, was organized by Groupe Les Échos and Publicis Groupe. More than 5,000 start-ups, and 30,000 visitors, are expected to have a chance to engage with business executives, investors and opinion leaders from around the world. LVMH is hosting a special “Lab” dedicated to the luxury industry. The LVMH Lab includes nearly 50 start-ups that have initiatives addressing the future challenges of luxury houses. They are also asked, through a series of two challenges, to show how their innovation can “enrich LVMH customer intimacy” and personalization through a stronger understanding of the customers.

To continue reading this article...

load comments
blog comments powered by Disqus