Two American firms participating in Viva Technology Paris believe that luxury firms are finally embracing technology.
Orchard Mile and Swoonery are two of nine American firms selected to give five-minute presentations at the three-day fair that opened Thursday. The event, which counts the LVMH group as a partner, was organized by Groupe Les Échos and Publicis Groupe. More than 5,000 start-ups, and 30,000 visitors, are expected to have a chance to engage with business executives, investors and opinion leaders from around the world. LVMH is hosting a special “Lab” dedicated to the luxury industry. The LVMH Lab includes nearly 50 start-ups that have initiatives addressing the future challenges of luxury houses. They are also asked, through a series of two challenges, to show how their innovation can “enrich LVMH customer intimacy” and personalization through a stronger understanding of the customers.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion