Orchestra, France’s biggest children’s wear and maternity retailer and the sixth-largest in the world, operates 700 stores in 40 countries. The company next month will launch its U.S. business with an e-commerce site and 4,000-square-foot store at King of Prussia Mall in King of Prussia, Pa.
Agathe Boidin, director and vice chairman of Orchestra, said the retailer hopes to build the chain to 500 stores, with 300 small units selling apparel for babies through size 16 girls and boys. The mall and strip center stores will average 4,000 square feet. About 200 larger stores, ranging from 25,000 square feet to 30,000 square feet, will feature the full range of apparel as well as strollers, car seats and furniture.
Trevor Andrew, the artist known for his Gucci Ghost collaboration with Gucci, hit Complexcon last weekend to launch his fist line, Real Buy. The streetwear line includes jackets, short- and long-sleeve T-shirts, each with one of the artist’s seven designs, reports @ariahughes .
Kane Brown didn’t take the traditional road to country music stardom, writes @jeanpalmieri .
Instead of cutting his teeth in church and dive bars throughout the South, Brown made a splash on Facebook by releasing several covers of country classics — George Strait’s “Check Yes or No” and Lee Brice’s “I Don’t Dance” among them — that soon went viral. “I was working at FedEx and Target and just doing it for fun,” he said of the videos. “I put it on social media and got around 50 likes. Then I woke up one day and saw that it had gone viral overnight.” Read more on WWD.com 📸: @georgechinsee