By  on March 14, 2018

As & Other Stories marks its fifth anniversary by entering new markets and launching fresh product categories, it’s hard not to contrast its success with the plight of parent H&M. The Swedish retail giant continues to struggle with disappointing performance. H&M’s full-year 2017 profit declined 13 percent, and the retailer announced it will close more stores than originally planned.

“We’re part of the H&M Group, but we stand on our own when it comes to the creativity and design of products,” said Behnaz Aram, ready-to-wear designer at the Stockholm atelier. “What our customers buy from our stores, we totally do ourselves. You can’t really compare.

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