By  on October 16, 2019

MILAN — There’s a new Upim in town. The mass-market store chain founded in Verona, Italy, in 1928, unveiled on Wednesday a 16,145 square-foot flagship on Milan’s Via Marghera.

Coinciding with the opening, Stefano Beraldo, chief executive officer of OVS SpA, which controls the Upim chain, outlined the strategy he aims to set in motion for the retailer.

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