Procter & Gamble and PFSweb have partnered to launch an e-commerce site featuring P&G’s different brands. According to a statement from P&G, the store, called eStore, will test e-commerce concepts and launch in the spring.
This story first appeared in the January 20, 2010 issue of WWD. Subscribe Today.
The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, said ultimately P&G’s goal “is to test concepts and programs that can be reapplied with all of our online retail partners.”
In other P&G news, the firm’s Clairol Nice ’n Easy brand has named hairstylist Duffy as its creative color director in the U.K.
“For me, Clairol Nice ’n Easy as a brand has everything you need [for] home hair color,” stated Duffy. “The new AminoGlycine technology has taken home hair color to the next level, hopefully creating a brand that spans generations and is recommended time after time. Alongside Clairol Nice ’n Easy, I would love to see hair color become as considered as next season’s ‘It’ shoes or ‘on trend’ makeup palette.”
Duffy, a fashion week backstage fixture, has worked with designers including Marios Schwab, PPQ and Roksanda Illinic, as well as photographers such as Nick Knight, David Bailey and Rankin.
Details of the deal, which was signed in December, were not disclosed.