A style from Pandora.

Pandora said the U.S. online shop would start operating today and would serve all 50 U.S. states as well as Puerto Rico.

PARIS — Pandora is expanding its e-footprint.

This story first appeared in the April 21, 2015 issue of WWD. Subscribe Today.

Following a standout performance in 2014 with net profits and group revenue surging 39.5 percent and 32.5 percent, respectively, the Copenhagen-based jewelry brand is expanding its e-commerce into the U.S. Pandora said the U.S. online shop would start operating today and would serve all 50 U.S. states as well as Puerto Rico.

“The U.S. is one of the most developed online markets in the world today, and to open our own e-store in the country is an important new step for us. We are encouraged by what we have seen from our online offering in Europe and hope we can continue the positive trend in the U.S.,” said Anders Colding Friis, Pandora’s new chief executive officer.

The brand operates online boutiques in Austria, France, Germany, Italy, the Netherlands, Poland and the U.K.

Pandora jewelry is sold in more than 90 countries via 9,900 points of sales, including 1,400 concept stores.

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