Parks Project, an outdoor lifestyle brand, has released a capsule collection inspired by American National Parks, designed in collaboration with National Geographic. Its collection features imagery of America’s national parks from National Geographic’s archives.
Designed with the archetypical adventurous traveler in mind, its 12-piece collection offers three vintage-style T-shirts, an oversize bandana, explorer hat, top-grain leather field pocket notebook, canvas travel pouch, stainless steel carabiner mug and three National Geographic landscape photography posters. All purchases will support the National Geographic Society, a nonprofit that funds work in science, exploration, conservation and education.
Parks Project cofounder Keith Eshelman said, “At Parks Project, we live by the mantra ‘leave it better than you found it. It is incredibly important to us that, in all of our collaborations, we partner with organizations that not only respect this mission, but share these similar values.” Eshelman continued, “National Geographic is the most ideal partner in both of these senses. We’re looking forward to not only grow our Parks Project reach within the National Geographic conservation community, but also to help introduce the spectacular offerings of the National Geographic brand to a fresh generation of park enthusiasts.”
Brendan Ripp, executive vice president, corporate partnerships, National Geographic Partners, said, “Over 100 years ago, National Geographic was instrumental in helping persuade the government to create the National Park Service. Since then, our commitment to raising the public’s awareness of the importance and beauty of America’s national parks has been unwavering.”
Ripp continued, “We have leveraged the power of our storytelling platforms to bring attention to these irreplaceable places through ongoing, dedicated parks content across our print, digital, broadcast and social channels. Partnering with Parks Project on this collection is a natural extension of these efforts and will help fund the nonprofit National Geographic Society’s work it has been doing in support of our national parks around science, exploration, conservation and education.”
Parks Project’s collections for men’s, women’s and children’s apparel, home goods and accessories has supported 30 U.S. national parks by funding “vital” individual projects in each park, such as habitat restoration, animal conservation, educational initiatives and enhanced visitor services, with the help of volunteers. To date, Parks Project has contributed more than $250,000 to park conservancies and logged 1,000-plus volunteer hours in parks, according to the company. Its products are available in more than 100 retailers in the U.S., including all domestic REI stores. Parks Project is an official partner of the U.S. national parks and is a supporting business partner to the National Parks Foundation.
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