Pendleton Woolen Mills, an American lifestyle brand headquartered in Portland, Ore., will open a new store in Seattle with a three-day opening beginning Thursday.

The opening will include several special events, including a birthday party for the National Park Service, which celebrates 100 years on Aug. 25; a Pendleton Whisky and Rogue craft brew tasting; special Pendleton Maker guests; gifts with purchase and daily prize drawings.

The new Pendleton store in downtown Seattle will offer women’s and men’s apparel, accessories, blankets and home furnishings.

“Pendleton has become an iconic Northwest brand and consumers in the region have grown to rely on our dependable quality and craftsmanship,” said Mort Bishop 3rd, Pendleton president. “We’re pleased to offer authentic Pendleton products to our neighbors in the greater Seattle market, from apparel to Northwest inspired home products.”

Pendleton will make an additional donation to the National Park Service for all Parks merchandise sold on opening day.

In April, Pendleton, teamed with Rogue Ales to celebrate Oregon’s natural wonder, Crater Lake National Park, with the launch of Pendleton Pale Ale.

Brewed with hops and malts grown on Rogue Farms in Oregon, Pendleton Pale Ale is a crisp and refreshing ode to the national park that comes in a colorful stunning can featuring a design inspired by Pendleton Woolen Mills’ National Parks Collection.

“Pendleton honored Glacier National Park in 1916 with the creation of the first national park blanket, Glacier Stripe,” said Bishop. “Celebrating America’s treasures became a part of the Pendleton brand from that point. Pendleton welcomes Pendleton Pale Ale to the National Parks Collection of products. We’re pleased that a portion of the proceeds from the sale of Pendleton Pale Ale will be included in our donation to the National Park Foundation for two landmark projects.”

Pendleton introduced 50 National Parks Collection items this year, including home products, accessories, and men’s and women’s apparel.

Ten national parks are honored in the assortment including Acadia, Badlands, Crater Lake, Glacier, Grand Canyon, Great Smoky Mountains, Mount Rainier, Rocky Mountain, Yellowstone and Yosemite. Each park has its own blanket with a vintage-inspired label representing the character of the park. Every piece in the collection features a National Parks Collection logo signifying that the proceeds will support the National Park Foundation.

With six generations of family ownership since 1863, the company recently celebrated 153 years of weaving fabrics in the Pacific Northwest. Known for fabric innovation, Pendleton owns and operates two of America’s remaining woolen mills, constantly updating them with state-of-the-art looms and eco-friendly technology.

Inspired by its heritage, the company designs and produces apparel for men and women, blankets, home decor and gifts. Pendleton is available through select retailers in the U.S., Canada, Europe, Japan, South Korea and Australia; Pendleton stores; company catalogues, and direct-to-consumer channels, including the Pendleton web site,