DALLAS — J.C. Penney Co. plans to launch an exclusive junior sportswear collection designed by Kimora Lee Simmons. The line, called Fabulosity, is to hit stores in July for back-to-school.
Fabulosity will retail from $29 to $108 and take inspiration from Simmons’ own lifestyle as a former couture fashion model, hip-hop fashion designer, fragrance marketer and business and media executive as well as a high-wattage presence on the glam-party circuit.
“J.C. Penney Co. has a proven track record of delivering a wide array of must-have styles and brands to some of our most discriminating customers: teen girls,” said Ken Hicks, president and chief merchandising officer of J.C. Penney and the newest member of its board of directors.
Simmons launched a Baby Phat Fabulosity fragrance with Coty earlier this year. It is expected to hit about 2,000 U.S. department store doors in April.
For more, see Tuesday’s issue of WWD.