By  on September 27, 2018

Extending its run up of private and exclusive brands, J.C. Penney will introduce Peyton & Parker on Oct. 19 in nearly 400 stores and on, WWD has learned.

Past private brand introductions by the retailer have generally been gender or category specific, but Peyton & Parker covers apparel, accessories and shoes for men, women and children as well as home decor.

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