J.C. Penney is breaking out another exclusive brand to try to give its fashion business a lift.
With fashion critical to Penney’s turnaround efforts, the retailer is launching Artesia, a private boho-style brand for women. It will be introduced in a big way, with nearly 400 of the retailer’s 860 stores and the company web site carrying the collection at the outset.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos