NEW YORK — Unmistakable with his signature glasses and towering frame, Peter Dundas greeted shoppers and Saks Fifth Avenue executives here Tuesday afternoon before signing the Key to the Cure T-shirts he designed for this year’s initiative.

This story first appeared in the October 17, 2013 issue of WWD. Subscribe Today.

Dundas didn’t think twice about getting involved. “Women’s cancer, breast cancer in particular, seems to be so rampant still today,” he said. “My mother died from breast cancer and there were other people in the company that had that same experience, so when the opportunity came I seized it with two hands.”

Once work appointments were squared away, Dundas planned to catch up with friends over dinner at The Lion, do a little shopping at Melet Mercantile and possibly see the exhibition of Edward Hopper sketches at the Whitney Museum of Art. “Very often I prefer the sketches of artists. I sketch a lot myself. When you see the sketches, you can really feel the hand of the artist,” he said.

As for Pucci, Dundas said he is working on its new eyewear line, and he will be visiting the brand’s new stores to make sure “everything looks right and that the world of Pucci stays the way it is in Florence no matter where in the world it is.”

On Tuesday night, Dundas took his friend Ciara to a KTTC cocktail party at Jamie Tisch’s apartment where Harley Viera-Newton DJ’d. Cohost Debra Messing, an Entertainment Industry Foundation Women’s Cancer Research Fund ambassador, had to bow out unexpectedly, but Laudomia Pucci, Alessandra Carra, Pierre-Yves Roussel, Stephen I. Sadove and Terron Schaefer were in the crowd, as were Beth Stern, Michael Strahan and Johan Lindeberg.

Having seen interest in KTTC build during his tenure as chairman and chief executive officer of Saks Inc., Sadove said the company’s entire team gets behind the campaign year-after-year by wearing KTTC shirts and showing enthusiasm for the project. Sadove, who had a sister who died from breast cancer at the age of 35, said shoppers appreciate that a percentage of the proceeds from the limited-edition shirts benefit breast cancer awareness and research.”So many people have issues with cancer. Anything that helps raise awareness and encourages people to get screenings is good.”

Sadove was less vocal about his next move. As reported, he has joined the board of J.C. Penney Co. Inc., and will be ready to help ceo Myron “Mike” Ullman 3rd in any way he can. “I am not there as part of management,” he said.

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