By  on September 5, 2006

Leafing through a book looking for inspiration, Nicolas Petrou could not get past a 1920 illustration of one of Paul Poiret’s creations. In fact, he was so taken by the dress’ handwork and details that his debut Petrou ready-to-wear collection is based loosely on that.

Instead of selling wholesale right off the bat, Petrou will sell his handmade dresses, jackets and coats in his own store at 850 Madison Avenue in New York. When the 1,600-square-foot boutique opens Sept. 14 with a party, Chloé, Gucci and Cartier will be among his new neighbors. But as a member of the design team at Dennis Basso, a post he will continue to hold, Petrou is familiar with the territory, since Basso has a store a few blocks south.

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