NEW YORK — Procter & Gamble Beauty & Grooming has launched a Web site aimed at being the ultimate resource for the latest product and trend news.
The site, styleunited.com, in partnership with ShopStyle, features beauty and fashion experts to help women accomplish everything from getting a “Street Chic” style (fashion content from hundreds of online retailers is integrated and recommended throughout the experience via ShopStyle.com) to learning six different ways to tie a scarf. The site’s editor in chief, Margit Detweiler, helped create the site, which features hundreds of articles, slide shows, blog posts and how-to videos from P&G and industry experts, including stylists, bloggers and online editors.
Style 360, a diagnostic tool women are asked to participate in when logging onto the site, is designed to understand a woman’s unique skin care, hair care, cosmetics and fashion needs, and then the site tailors content based on individual responses and delivers relevant information each time a woman visits the site.
Some other special features of styleunited.com include featuring one-on-one live consultations with professional beauty consultants using online video technology, where consumers can talk live with specialists via Web camera. There’s also a Facebook page to provide fans with tips, articles and how-to videos by top influencers in the fashion and beauty industries.