Piperlime, the online shopping site, will add men’s wear to its site on Aug. 15. The company will offer an edited assortment of contemporary brands and emerging resources. Some 30 to 35 brands are expected to be offered at the launch, including 7 Diamonds, Seven For All Mankind, Adidas, Ben Sherman, Citizens of Humanity, Converse Black Canvas, Diesel, Fred Perry, Gant, G-Star, Hugo Boss, J Brand, Lacoste, Levi’s Made & Crafted, Lucky Brand, Original Penguin, True Religion, Victorinox and William Rast. Piperlime was launched in late 2006 and carries more than 350 men’s, women’s and children’s footwear brands as well as women’s apparel and accessories.

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