Pitney Bowes Inc. has launched its “Complete Shipping” solution with order management firm SalesWarp, which will help its retail clients better manage inventory, orders and shipping functions.
The solution is part of Pitney Bowes’ commerce cloud. Details of the partnership transaction were not disclosed.
Pitney Bowes said the platform removes the “complexity out of managing the logistics of unified commerce solutions” and helps companies such as SalesWarp to “offer its clients more advanced shipping options while helping them reduce costs and improve the customer experience.”
The release of the solution comes as retailers face higher shipping costs from major carriers such as UPS and FedEx. Moreover, a recent survey of consumers conducted by Pitney Bowes showed that with 70 percent of shoppers using “click-and-collect,” retailers face the “challenge and rising complexity of tying together multiple systems to better serve their customers.”
Researchers in the Pitney Bowes report said that retailers need to meet these “changing consumer demands, but also face the difficulty in creating a seamless process that does not hurt margins.” Recent data from HRC Advisors showed that e-commerce executions are eating away at pre-tax profits by about 25 percent for many retailers.
Subsequently, the SalesWarp partnership creates a “one-stop solution” that lets retailers better manage orders, inventory and fulfillment, the companies said, adding that SalesWarp’s order management system handles “complex order and fulfillment routing while providing system-wide data visibility of available stock in real-time.” The firm said that the Pitney Bowes Complete Shipping platform “lets associates optimize carrier selection, rate/date shop, and print labels and shipping manifests.”
The goal, according to Pitney Bowes, is to create an “opportunity for retailers to provide a better consumer experience with a proven, scalable order and logistics offering for retailers.”
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