East Hampton, meet Planet Blue.
The Santa Monica, Calif.-based retailer, which has gained a steady following regionally with its boho chic boutiques, is testing the waters on the East Coast with its first brick-and-mortar presence there via an East Hampton pop-up.
A permanent store in New York is eventually in the cards for the chain, given it’s the company’s number-two market in e-commerce sales after Los Angeles. Although those plans are not in the near-term, the company jumped at the chance for a pop-up when the real estate became available, according to vice president of retail David Lindell.
“We always had the Hamptons on our radar,” he said. “It just felt like a natural chance to showcase our lifestyle.”
Company founder and creative director Ling-Su Chinn went through the pieces sold in the pop-up herself selecting items she felt best represented the Planet Blue brand for the Hamptons, Lindell said.
“We really have gone through the collection so that it’s a curated space and a really handpicked line that’s going in there,” he said.
The store, totaling 2,800 square feet, remains open through September.
Planet Blue is also set to open a door in Dallas at the start of July followed later in the month by a store at the currently under-construction The Point project in El Segundo, Calif. A store in Buckhead, Atlanta is slated for an August opening. There’s also Houston and Miami.
The growth is being fueled by a capital infusion from Los Angeles investment firm and minority owner Breakwater Investment Management that came late last year.
The company will have opened six new permanent stores by the end of this year and another eight are on the books for 2016.