By  on May 22, 2018

First, there’s nothing wrong with the strategy at Planet Blue. The Malibu-inspired retailer and creator of brands such as Blue Life has tapped former Cotton Citizen and James Perse executive Eddie Bromberg to be chief executive officer following a recent close on new funding. But expect no major re-brand.

“It isn’t so much a reboot or restart,” Bromberg said of what the go-forward plan is. “It’s [about] OK, we have a true North and we’re all focusing on the same kind of growth plan and we now have the right amount of capital and funding in place to take this where it needs to go.”

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