By  on December 6, 2017

Please excuse retail and shopping center executives if they seem especially cheerful or even positively giddy. It’s been a long time since the industries experienced such a uniformly strong start to a holiday season as the recent Black Friday and Cyber Monday. Retail gains in the 3 to 4 percent range are generally expected for holiday 2017, which would make this the best season since 2014.

Still, despite the early good news, questions remain about the long-term viability of some retailers and B and C shopping centers. The fact that consumers shopped heavily in physical stores on Black Friday doesn’t change the reality that they have a growing preference for online, digital and mobile commerce. Nor does it address the Millennial conundrum — a generation that has so far confounded mall owners.

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