Following a fundamental shift in the consumer market, Paradysz + PM Digital said it has now re-branded itself PMX Agency to reflect these changes.
The company said the re-brand to PMX Agency “comes at a critical moment in time, as agency businesses shift towards increased integration, while focusing on building highly innovative, adaptive and scalable strategies to engage the complex consumer.” The re-brand occurs as the market has shifted toward a omnichannel environment that includes a seismic shift in consumer behavior.
Founder and cochief executive officer Chris Paradysz said consumers continue to “evolve so constantly and radically, particularly with the proliferation of new technologies, media, content forms and methods of communicating and sharing.”
“We’ve recognized that in this hyperconnected environment, the key to answering the customer’s need — what they want, how they want and why they want — is through a complete and integrated view of their worlds,” the ceo explained. “Solving that challenge is everything to us, and it’s why we’ve united our capabilities and our history of insight into one collaborative force that is now PMX Agency.”
Michael Cousineau, co-ceo, said since the company’s inception, it has been an integrated marketing agency aimed at “helping our clients better understand their customers’ needs. Everything that we stand for — our approach, our continued investments in technology, data and analytics, and particularly our people and the culture we’ve created — has been committed to this singular focus from day one.” The company was founded in 2012.
This past February the company formed a “strategic relationship” with NetBooster, which describes itself as a European and Middle East-based digital performance agency. The business relationship, the companies said, was done to “form one of the largest independent agency networks in the world.” As such, the companies have 25 offices with 800 employees working with 250 brands, which collectively have $500 million of managed media expenditures.