By  on April 9, 2019

Making the leap from Wall Street, Melissa Gonzalez, chief executive officer and founder of The Lion’esque Group, an experiential retail agency, wandered into the DreamWorks-produced “Trolls the Experience” to discover that even her three-year-old daughter is a participant in the experience economy.

It seems that even when Gonzalez isn’t designing and executing pop-up activations for brands, such as J.Hilburn, Madison Reed or Stella & Dot, she’s toting her daughter — or perhaps the other way around — to them. At the interactive DreamWorks experience, Gonzalez’ daughter scored so much rainbow troll merchandise that Gonzalez questioned how she wasn’t a fan before.

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