Miami has a new retail destination with The Shop, a 6,300-square-foot pop-up retail experience that opens on Dec. 2 in Wynwood at 285 Northwest 26th Street.
Founded by Calyann Barnett, The Shop houses 20 pop-up shop-in-shop spaces of varying sizes and handles the sales, inventory, and marketing for brands that lease a space for just one month or as long as six months. Retired NBA star Dwyane Wade and Oklahoma City Thunder point guard Chris Paul are investors for the company.
“Brands needed a place and opportunity to showcase their identity,” said Barnett, who serves as creative director of The Shop and has been Wade’s stylist for 14 years. “This wasn’t just a small onetime pop-up that can be done over and over again. This is the future of retail.”
The first tenants, which have been longtime partners of Barnett, include Public School, Ports V, Carmelo Anthony’s Melo Made II x Maxhosa, Rich Fresh, Josie Bruno, Maison 24, Slashed by Tia and Pkwy, the recently launched sock brand by Wade. With The Shop, brands are allowed to focus solely on their product and telling their story and not have to focus on operating retail. The Shop will also house a digital experience by HiSense.
“It’s constantly rotating and we’re curating our calendar,” said Barnett, who said she plans to curate a brand mix on “certain events and cultural moments” like Miami Art Basel.
Barnett said she and Wade discussed The Shop in June 2018 and the concept was a “year-and-a-half process.”
“I’ve been very careful in this space and I wasn’t looking to get into it until Calyann sat me down and we had a conversation about where she sees the future of retail and where she wants to take Miami,” said Wade, who is making his first step into retail with The Shop. “We’re trying to entice other brands to come to Miami.”
He also sees an opportunity to tell the Pkwy brand story at The Shop. “When you go into bigger retail, they do things a certain way.”
Wade also expressed interest in releasing exclusive versions of his sneakers with Li-Ning at The Shop, and has plans to commemorate his retirement jersey, which Mitchell & Ness will also take part in.
“We want to be able to capture what’s going on in Miami and curate that experience,” Barnett said. “I would say Miami is growing, where now we have influence coming from New York City and Los Angeles. You’re starting to see a lot more style, a lot more individual style. As we have access to more brands, it’s only going to get even better.
Barnett also compared curating The Shop’s inaugural brand mix to her experience styling and consulting, saying, “I do a lot of creative direction for my clients and you’re telling a story. I’m trying to send a message to their target audience. For The Shop, it’s still creating a story, but doing it for so many people at one time, taking into account a lot more moving parts, thinking about vendor mix and product mix and marketing. I’m a black woman who’s curating this experience. As I picked the vendors and curated the space, it’s a different perspective.”