The new Prada boutique in St. Barth's.

To consolidate its presence in Central American markets, Prada has opened its first store on the promenade of Saint Barthélemy, in the Caribbean.

Covering 2,160 square feet on one floor, the unit carries the brand’s women’s and men’s ready-to-wear, accessories and footwear collections, as well as a selection of special products.

Differentiating the location, Prada unveiled an original design with an exotic vibe for a unique venue. The store concept is inspired by the architecture of Fifties South American mansions and reinterprets Prada’s classic heritage elements with an exotic touch. The checkered marble floor is teamed with wood and the original white-and-yellow striped entrance ceiling is a modern take on a characteristic coffered ceiling. The space enjoys natural light which filters through the large windows and the wooden brise soleils.

The rooms display original, vintage-fabric wall coverings, inspired by prints from Prada collections and reinterpreted in an architectural context. The settings are brightly colored and the collections are presented on shelves made of natural wood or printed with graphic motifs. Rare design pieces, such as tubular-framed wicker armchairs from the Fifties, original seating by Giò Ponti and rattan armchairs designed by Franco Albini also contribute to the intimate and sophisticated atmosphere.

In August, commenting on the group’s financial results in the first six months of its fiscal year, Stefano Cantino, group strategic marketing director, said Prada planned to continue to optimize its retail network, targeting the refurbishment of  better-performing locations, 20 new store openings and 25 closings for all of 2016. As reported, the fashion house earlier this week unveiled its first flagship in Denmark, located in the Illum department store in Copenhagen.

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