By  on August 11, 2011

Procter & Gamble has discontinued distribution of the Zirh brand, the company stated Thursday, to “invest future resources in growing our grooming brands with the strongest global growth potential, namely Gillette, Old Spice and The Art of Shaving. We began communicating this to our retail partners in early July,” said Damon Jones, global communications director, Male Grooming at Procter & Gamble.

P&G bought Zirh Holdings in June 2009 for an estimated $40 million, twice its sales. At the time, Zirh was best known for its high-end skin care products, including face washes, masks and antiaging serums. The purchase brought P&G’s grooming business into Bloomingdale’s, Barney’s New York, Saks Fifth Avenue and Sephora. 

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