Monsieur Jerome, the Paris-bred, Greenpoint, N.Y.-residing photographer best known for documenting street style, has been tapped to curate TMRW, Project trade show’s emerging brands showcase.

Jerome will work closely with the trade show’s president, Tommy Fazio, to find creative talent that will be featured at Project shows in New York and Las Vegas.

“Jerome’s influence in the digital market, along with his innate eye for fresh trends, will help expand the section into a larger part of the show, so we are excited to have him join the Project family this season,” Fazio said.

The photographer launched his own site, in 2011, and has focused his approach on photographing men’s wear, while curating brands that fit his perspective. Jerome has collaborated in the past with Salvatore Ferragamo, Kenzo, and GQ China and Italia.

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