Project New York will move to a new home in January, after showing for one season at the Lexington Avenue Armory in July. The trade show’s upcoming location is in a raw event space at 82 Mercer Street in SoHo. The 25,000-square-foot loft is in a building that also houses an Old Navy store on the ground level and the Rock and Roll Hall of Fame Annex museum, which is set to close on Jan. 3, in the basement level.
“It’s a beautiful space with high ceilings, brick archways and wood floors,” said Sam Ben-Avraham, president of Project, which is owned by Advanstar Communications. “We will have our own entrance and our own elevators — and it’s a nonunion building.”
Project has led a somewhat peripatetic existence in New York since its founding in 2003, having shown in the Puck Building, the Metropolitan Pavilion, 7 World Trade Center, Pier 40, the Jacob K. Javits Convention Center and the Lexington Avenue Armory. Ben-Avraham said the moves highlighted the challenges of finding suitable show spaces in Manhattan. He added it was difficult working with the Javits Center and the Armory to secure appropriate dates.
Project’s move comes as the New York men’s trade show arena is in a state of flux, with the MRket and Vanguard shows now established at the Javits Center; The Designers Collective and Blue downsizing next season from their longtime home at Pier 94 to The Tunnel and La Venue in Chelsea, and Capsule expanding into two spaces, The Puck Building and the Angel Orensanz Foundation.
Ben-Avraham said he expects Project New York to remain at its SoHo location for the foreseeable future. He expects to host about 150 brands at the January show.