Phillips-Van Heusen Corp. has licensed Ritmo Mundo to market and distribute a line of men’s and women’s watches under the Izod label in North America. The deal is for five years, with a three-year renewal option at PVH’s discretion.
The sport-inspired Izod watches will debut at BaselWorld in Switzerland later this month. They will be distributed at major department stores and specialty stores throughout the U.S., Canada and Mexico.
“We are very excited to partner with Ritmo Mundo — a highly respected luxury watchmaker,” said Allen Sirkin, president and chief operating officer of Phillips-Van Heusen. “With Ritmo’s extensive global experience, we believe they are the right partner to launch this new product offering under the Izod brand.”
The products will include chronographs and three hand watches with date indications and colorful straps in rubber and leather. There will be new colors and styles each season, and the watches are expected to retail for approximately $75 to $200.