Qurate Retail Inc., named Jeff Yurcisin president of Zulily LLC, effective August 15.

Yurcisin joins Qurate from Amazon, where he most recently was vice president of Amazon Fashion’s Private Brands business. There he oversaw the launch of numerous brands across women’s, men’s and children’s wear, including “Amazon Essentials (basics for men and women), Lark & Ro (women’s everyday essentials), Core 10 (women’s premium activewear) and Spotted Zebra (playful apparel for kids). Prior to that he led teams across Amazon Fashion’s men’s, women’s and kids’/baby sectors and was general manager and chief executive officer of Shopbop.

At Zulily, he will be based in Seattle and oversee its staff of 3,200.

In addition to Yurcisin, Qurate president and chief executive officer Mike George revealed several other management appointments today, including:


  • Mary Campbell has been named chief merchandising and interactive officer, Qurate Retail Group, effective immediately.
  • Aidan O’Meara has been named president of Qurate Retail Group International, effective July 2.
  • Tom Bazzone has been named president of Frontgate.

Qurate owns eight retail brands including QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements.

“We’ve built our businesses and customer loyalty by always staying a step ahead and giving customers a different experience — a third way to shop — beyond e-commerce and traditional bricks-and-mortar,” said George. “Jeff, Mary, Aidan and Tom are strong, pioneering leaders who will build on that legacy, helping us to define a new generation of shopping that combines commerce, content and multiplatform engagement to create experiences that truly engage and bring joy, inspiration and humanity back to shopping for millions of shoppers worldwide.”

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