BRINGING UP BABY: QVC is adding baby products to its repertoire.

“Baby care is a multi-billion-dollar industry in the U.S. and makes perfect sense for QVC,” said Steve Bontempo, vice president, performance marketing, QVC. Customers are looking for new kinds of baby products and baby gifts, Bontempo added.

More than 200 items launched Monday including strollers, blankets, wearable sleep blankets, swaddle blankets, plush toys and diaper bag backpacks with storage solutions. Among the brands: Baby K’tan, Diono, Cheeky Chompers, Baby Delight, Ely’s & Co., Sorelle and JuJube.