By  on March 13, 2019

Rachael Ray, the TV and cooking personality, businesswoman and author, is venturing into a new business. Today, she launches Moxie Made, an e-commerce marketplace and creative network offering fashion, accessories and lifestyle designs selected from female-founded brands that inspire Ray. The web site also features an editorial component offering style advice and profile stories highlighting fashion industry experts and influencers.

Ray, who was on her way to South by Southwest in Austin on Tuesday, told WWD that for 12 years she’s run Feedback, a multi-day event series, with 30 bands total and three stages. “The concept of Moxie actually started when I was at South by Southwest, when I was there for music stuff. We go every year,” said Ray.

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