Rachel Zoe has curated a Spring Style Guide for Gilt, where her picks for men, women and home will live in boutiques on the web site starting Tuesday through April 29. Zoe’s also weighed in on her “favorite day of the year,” Mother’s Day, with a gift guide and boutique featuring items she’d like to receive. (Hint, hint.)
“I worked with Gilt before as a designer,” she said, “and as one of our partners. I’ve had great success with them. When they approached me for this partnership, it felt like a natural fit. They have a very consistent and loyal following. Their customer loves fashion and beauty, has good taste and they know what they want.”
It would seem like the creative director of the Rachel Zoe Collection, founder and chief curator of Box of Style by Rachel Zoe, and founder and editor at large of online style site The Zoe Report, isn’t at a loss for projects, but Zoe always seems to have a side hustle.
The stylist-cum-designer joined the Influencer Shopping Network as a celebrity stylist in June; took up a residency at Caruso’s Palisades Village in July; launched a capsule collection at Macy’s in August, and teamed with the now-bankrupt Gymboree in October.
The Gilt women’s boutique will feature a lot of Zoe’s eponymous collection, natch. “There’s a lot of glamour, of course,” said Zoe, whose love of the red carpet is well documented. “My favorite, most glamorous pieces will include trends such as gold, lame, maxi, off-the-shoulder, jumpsuits, shades of pink and animal prints.
“Rachel Zoe is a style icon. Her fashion sensibility, love of glamour and own designs resonate with Gilt members,” said Lisa Rhodes, president and chief merchandising officer of Gilt Groupe. “With her stylist’s eye, Rachel is the perfect partner to curate the most exciting trends of the season. The result is a series of boutiques that showcase Rachel’s passion for luxury and the thrill of a great find that is the Gilt experience.”
Zoe’s home product picks were discovered among Gilt’s inventory and add an element of color and luxury to a room. She said home decor items were chosen with an eye toward creating glamorous, bold or retro design statements.
For her men’s boutique, Zoe is featuring suiting and accessories similar to items she’s bought for her husband, Rodger Berman, who will make a guest appearance on the site. “I got to do a shoot with my husband, which was really fun,” she said. “I buy his clothes. He hates dressing himself.
“I definitely would do men’s wear. I’ll definitely consider it,” Zoe added. “A great deal of men get slighted in the marketplace. They need a [brand] that makes it a little easier for them. When men shop, especially online, they want the work done for them.”