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For the third year, The Pink Pony Campaign, Ralph Lauren Corp.’s worldwide initiative in the fight against cancer, has partnered with Macy’s, which will offer a special collection of items that transform Polo Ralph Lauren shops into “Pink Pony” destinations in 48 locations across the U.S. and at macys.com/pink.

Founded in 2000, The Pink Pony Fund is The Polo Ralph Lauren Foundation’s initiative to fight cancer. The fund’s mission is to ensure that access to quality treatment is available to everyone at an earlier, more curable stage.

“It’s something we’ve been doing for a very long time, and Macy’s has joined our efforts in the last few years, and we’re excited because it’s helped to raise the level of awareness and funding and to make so many things more possible at the Ralph Lauren Center for Cancer Care and with cancer, in general,” said David Lauren, executive vice president of global advertising, marketing and corporate communications for Ralph Lauren Corp.

The Shop at Macy’s features Pink Pony Ts, tanks, long-sleeve fleece, sweatpants, knits, leggings, polos, vests and windbreakers for men and women. Apparel will retail from $48 to $125, and outerwear from $165 to $248. This year, the initiative will add Pink Pony Limited Edition fragrances of Ralph Lauren Romance and Midnight Romance, of which 15 percent of the retail sales price will be donated to the Pink Pony Fund during October, with a minimum guaranteed donation of $100,000. Midnight Romance Eau de Parfum is $105 for 150 ml, and $96 for 100 ml. Romance Eau de Parfum is $98 for 150 ml and $88 for 100 ml. Macy’s is the exclusive retailer to carry Pink Pony Limited Edition fragrances. They are also available in Polo Ralph Lauren and Ralph Lauren stores and on ralphlauren.com.

Twenty-five percent of the purchase price of all Pink Pony apparel and accessories sold by Macy’s in the U.S. will benefit the Pink Pony Fund for causes devoted to cancer awareness, education and research.

Further, from Thursday until Oct. 18, Macy’s customers who purchase the commemorative Pink Pony Pin for $5 ($4 of which benefits the Pink Pony Fund, with 25 percent of the donated amount to support breast cancer-related causes), will receive a discount of up to 20 percent on an assortment of merchandise at all full-line Macy’s stores nationwide, with some exclusions.

Separately, Ralph Lauren and ralphlauren.com will offer Pink Pony Collection Accessories, not sold at Macy’s, retailing from $895 to $2,500. These include a small Ricky Drawstring in Pink Pony pink; Ricky Drawstring in black with pink lining, and Ricky Chain Wallets in both pink and black. In the U.S., during the month of October, 100 percent of the purchase price of Pink Pony Collection Accessories will be donated to the Pink Pony Fund. After October, 25 percent of the purchase price will continue to be donated to the Pink Pony Fund.

On Tuesday night, Ralph Lauren, Macy’s and L’Oréal will mark their partnership and launch of the limited edition Pink Pony fragrances with an event open to the public. In attendance will be David Lauren; Jeff Gennette, president of Macy’s; Dr. Gina Villani, chief executive officer and medical director of the Ralph Lauren Center for Cancer Care, and polo player and Ralph Lauren brand ambassador Nacho Figueras.

Discussing the company’s commitment to cancer treatment, Lauren stressed,  “We’re proud we have nice merchandise that people respond to, but it’s really about the people and the doctors.” He said that patients at the Ralph Lauren Cancer Center might not have gotten treatment had they not gone there. “The rate of cancer is so much higher in these inner cities because people are fearful of the hospital system and can’t afford health care. Opening a cancer center in the heart of Harlem is a courageous move because we’re paying people’s bills and we’re covering them when they come in,” said Lauren.

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