Ramy Brook unveiled a new flagship Aug. 31 at 980 Madison Avenue. The 2,000-square-foot store launched with the fall collection, with holiday 1 expected to arrive at the end of the month. The store also carries Ramy Brook’s Classic collection and its new denim and cover-up collection.
Prices in the store range from $225 to $995. The fall and holiday collections were inspired by the art nouveau era of Gustav Klimt, particularly his use of rich jewelry tones, especially gold and copper and his decorative, ornate style. Denim runs the gamut from classic solid-wash styles to seasonal fabrics that highlight embellishments and unusual printing techniques.
“When I started my business, the plan was to one day have a story uptown,“ said Ramy Brook Sharp, founder and designer of the company. “We opened our first store downtown a few years ago (22 Prince Street), and the Upper East Side was always the next natural step.”
Sharp said she evaluated every street and decided something between 72nd and 86th Street on Madison would be ideal, because of the museums, shopping, hotels and restaurants in the neighborhood. She searched for spaces for two years until they found the space at 980 Madison Avenue, between 76th Street and 77th Street. As reported, Lafayette 148 just moved to the neighborhood, and Carolina Herrera redesigned and reopened its space at 954 Madison Avenue, right next door to Lafayette 148.
Ramy Brook’s brand colors, orange and gold, are featured throughout the space, which has a very open and bright vibe. There’s a seating area in the middle, with candy, a charging station and beverages available. The idea is to accommodate groups of women shopping together.
The first year sales projection is $3 million, said Sharp.
Sharp said she plans to spend a few days a week at the store, which will also house an office. She intends to style customers personally. The store will also carry exclusive Ramy Brook product and will launch with special suede pieces, sweaters, hats and gloves. “We are also developing perfume, candles and sunglasses, which will be available for the holidays,” she said.
She also intends to have numerous collaborations and is starting with a capsule collection co-designed with Stephanie Gottlieb, a jewelry designer.
Ramy Brook sells at such stores as Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.