On an ambitious quest for 30 stores in the next few years, luxury handbag reseller Rebag opened its ninth store location on Thursday in San Francisco. The store is located in San Francisco’s Union Square neighborhood and counts Goyard, Chanel, Hermès, Christian Louboutin, Alexander McQueen and handbag consignment reseller Fashionphile in its immediate vicinity.
When WWD asked whether Rebag is still committed to its aforementioned store network expansion, founder and chief executive officer Charles Gorra said, “We are very much in line. We’re growing our footprint 100 percent year-over-year.”
Last year Rebag counted five stores in its footprint. In June, the company opened its largest store yet in Miami at 2,800 square feet. As a data-driven company, Rebag leverages its insight to choose not only its next store location (based on the highest online adoption) but also its next handbag investment.
The company maintains its core physical presence in California (now four stores) and New York (also operating four stores). As of February, the company secured an additional $25 million in series C funding, bringing its total financial backing to $52 million, as previously reported in WWD.
Gorra expressed his excitement for the San Francisco store, saying that “in every store, we try to bring in new features.” The location boasts an open layout and double-height ceilings with signature pastel yellow branding and logo emblem, as well as signature elements such as the Rebag Bar and Hermès Birkin Wall.
The store is only one door away from Chanel and Hermès and is aptly positioned for the acquiring of these first purchases by the luxury customer buying handbags nearby.