By  on November 29, 2017

Yael Aflalo, founder and chief executive officer of L.A.-based fashion brand Reformation, is a California native whose foray into fashion began with regular visits to the downtown L.A. garment district at a young age. At 20 years old, she sold her first collection of handmade skirts to renowned L.A. retailer Fred Segal. In 1999, Aflalo launched Ya-Ya, a women’s clothing line, and founded Reformation 10 years later with a mission to “prove that fast fashion and sustainability can coexist.”

Today, Reformation is a vertically integrated lifestyle brand that considers sustainability at every step of the supply chain. Its headquarter office is home to the first sustainable sewing factory in the U.S.; it features a heat-reflecting roof and fuels clean energy throughout the facility. The company uses recycled and eco-friendly fabrics, recycled hangers in its stores and eco-friendly packaging for at-home shipments, among many other “green measures.”

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