By  on February 13, 2017

Reformation’s new San Francisco store is in keeping with its minimalist chic aesthetic, but this location is pumped with a heavy dose of technology.

The Mission District space, roughly 3,500 square feet split across two levels, is devoid of mannequins and loud signage. Yes, there are marketing images of product on models, but they are projected on digital screens. And of course there are clothes, but the point of the brick-and-mortar store is to provide convenient shopping with the same ease people enjoy online.

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