Casualization can be costly. That’s the premise behind Rent the Runway’s first corporate partnership offering employees of Condé Nast a discount on its Unlimited subscription program. Instead of the normal $139 monthly rate, Condé workers can receive Unlimite” for $90 a month, which is better than the 20 percent off currently being advertised on the web site. Rent the Runway is keeping the offer open to Condé workers for about six months, and is in discussions with other companies on similar partnerships.
Unlimited enables women to rent up to three fashion pieces for an unlimited amount of time. Each time a piece is returned, another one can be rented. The program was launched last March after a long beta period. “The casualization of workwear has really required women to spend a lot more on a monthly basis,” said A.J. Nicholas, the company’s vice president of brand marketing. With casualization, said Nicholas, women are layering and buying additional pants, blouses, blazers and jackets as well as accessories, as opposed to sticking with a few suits, blouses and dresses. Unlimited emphasizes “everyday wear” and expands the scope of Rent the Runway, which originally had a greater focus on evening attire. According to Rent the Runway, 60 percent of professional women spend more than $3,000 a year on fashion, with 20 percent of those spending upward of $6,000 a year. Without subscribing to Unlimited, Rent the Runway allows customers to rent fashion items for four or eight days.