Designer resale site Tradesy is getting a boost from ads on TV.
Direct-response marketing company Guthy Renker, known for its Proactiv infomercials, has become the exclusive direct marketing partner of the four-year-old site, putting together a series of Tradesy TV ads that began playing last month on two dozen networks, including E! and Lifetime. The effort was successful enough for the resale destination, which boasts more than five million members, to go for a second series of commercials with Guthy Renker.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .