By  on March 1, 2016

Designer resale site Tradesy is getting a boost from ads on TV.

Direct-response marketing company Guthy Renker, known for its Proactiv infomercials, has become the exclusive direct marketing partner of the four-year-old site, putting together a series of Tradesy TV ads that began playing last month on two dozen networks, including E! and Lifetime. The effort was successful enough for the resale destination, which boasts more than five million members, to go for a second series of commercials with Guthy Renker.

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