By  on October 22, 2018

LONDON — Theatrical retail is dead, and while the future shape of shopping remains a riddle, there is no doubt it will be a mix of the speed and convenience offered by AI — as well as the human touch.

Customers want to be engaged “through human interaction rather than the theatrics of light and sound,” so retailers would do well to create community events and use data to offer personalized in-store experiences, according to Tom Savigar of The Future Laboratory.

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