By  on August 26, 2016

When Cadillac and the Council of Fashion Designers of America opened the doors on their 800-square-feet Retail Lab this July, the idea was to give burgeoning American fashion designers a kick-start in physical retail. And a significant part of that equation was high-tech tools that even prominent, deep-pocketed retailers are still trying to adopt and navigate.

The latest tech element at Retail Lab is Prism, which uses in-store cameras to provide the kinds of analytics and tracking that are more familiar to e-commerce retailers: how many people visit, where they go, how much time they spend there, and how much they engage with the merchandise, for example. The company compiles the data into “heat-maps” that can be married with sales reports and compared to e-commerce traffic to reveal strengths and weaknesses in the designer’s merchandising.

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