By  on July 11, 2016

With Amazon’s Prime Day expected to do more volume than a year ago, retailers are again taking notice and counterpunching with their own version of summer deals.

Many retailers last year competed with Prime Day by having their own sales on the same day. That timetable has shifted this year, with some beginning their sales events as early as last week and others holding the events longer than just the one day, with some running through to the end of this week.

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