NEW YORK — Madison Avenue’s ninth annual Pink Ribbon Project begins Saturday with more than 50 retailers taking part in the drive to raise money for breast cancer awareness and research.
This story first appeared in the October 3, 2008 issue of WWD. Subscribe Today.
The shopping event has several new components this year. For the first time, a Web site, momsshop.com, will offer Pink Ribbon items created by participating retailers. Consumers also can purchase products such as Lambertson Truex’s Paxton clutch for $1,295; Donna Karan Cashmere Mist Limited Edition Breast Cancer Awareness eau de toilette spray, $58 for 1.7 oz., and Judith Ripka’s sterling silver, 18-karat gold, diamond and pink crystal ring, $700 to $4,400, directly from the stores. Ten percent of the net proceeds of sales of Pink Ribbon items during the event, which runs through Oct. 18, will be contributed to the Pink Ribbon campaign.
On Saturday, activities will include performances by Broadway Babies. Divalysscious Moms will offer mini massages, a Boost Bar with healthy snacks and gift bags. For kids, there will be face painting, music, magicians, sing-alongs and storytelling. The Madison Avenue Business Improvement District is also a sponsor of the project.
Sales of Pink Ribbon products will benefit the Breast Cancer Research Foundation at Memorial Sloan-Kettering Cancer Center and the Mount Sinai Breast Health Resource Program.