By  on January 15, 2010

Professional product makers are gearing up for what they hope will be a profitable 2010, especially after a less-than-stellar 2009, where manufacturers and salon owners were hit hard by the economy. Data from the Professional Beauty Association shows that for the first half of 2009 — the most recent results available — total sales were down 10.6 percent, based on shipments of products by the leading salon players, including L’Oréal and Procter & Gamble Co. Since the beauty industry often uses the salon sector as a barometer for economic recovery — i.e., when salon sales rise, a mend is on the horizon — perhaps some of the hottest professional items planned for 2010, featured below, may help get sales off the ground.

This story first appeared in the January 15, 2010 issue of WWD. Subscribe Today.

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