By  on September 12, 2018

Retailers in the path of the “extremely dangerous” Hurricane Florence are bracing for impact — closing stores, boarding up windows and hoping the hundreds of millions of dollars in lost sales won’t hurt the revenue momentum merchants are bringing into the holidays.

With some one million residents from South Carolina to Maryland already being ordered to evacuate their homes and stores shuttering their doors, weather-analytics company Planalytics has estimated a potential economic impact of $700 million from lost sales, defined as consumer and retail purchases that will not occur and will not be made up.

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