By  on April 20, 2018

TUCSON, Ariz. — When Story founder and chief executive officer Rachel Shechtman asked a roomful of retail executives and students at the Global Retailing Conference Friday who had heard of ComplexCon, few hands shot up. Maybe it was too early for audience participation. 

Still, that a room of current and future industry executives hadn’t heard of one of the biggest mash-ups of retail, art, culture, music and sponsorships — which pulled in $20 million to $25 million in product sales at its most recent run in November — perhaps underscored one of the biggest takeaways of the annual two-day conference serving as a think tank for sitting and future retail leaders. That is, inspiration can come from some of the unlikeliest sources and convergence to create entertainment retail is inevitable. 

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