By  on December 15, 2017

Shelf-space is dwindling. Due to the onslaught of shuttered bricks-and-mortar, retailers and brands are being charged with elevating digital commerce channels. This has resulted retailers expanding online presences to encompass marketplaces, in which third-party vendors are invited to sell product directly through a retailer’s platform.

This is a quick fix. What may improve traffic and sales in the short-term will not translate to long-term consumer loyalty or preserved revenue gains. Shoppers will go where the best product — and deals — can be found.

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