With a mission to inspire positivity, Revlon is launching its second phase of its philanthropic platform designed to have a greater impact on women’s health initiatives with the Revlon Love Is On Million Dollar Challenge.

The challenge invites charities dedicated to three leading health issues facing women today — which include women’s cancers, heart disease and diabetes — to participate in an online fundraising contest. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon.

Meanwhile, Revlon is partnering with CrowdRise, a charitable crowdfunding Web site, and from Sept. 21 through Oct. 5, participating charities will begin reaching out to their networks to ignite donations. Consumers can also contribute in a few ways: directly donating to their chosen charity through the Revlon challenge homepage, setting up a personal fundraising page on CrowdRise and linking to their charity and encouraging others to join by sharing on their social media channels.

In addition to the $1 million grand prize, Revlon will be making a $250,000 donation to the runner-up. There will also be other prizes distributed throughout the challenge. The winner of the Revlon Love Is On Million Dollar Challenge will be revealed later this year.

The application for charity entrants can be found on revlon.com/milliondollarchallenge and crowdrise.com/revlonchallenge.

Lorenzo Delpani, chief executive officer of Revlon added, “With this challenge, we want to encourage the public to show their love for these critical women’s health initiatives that have a direct impact on women’s lives.”

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